What Is a Comparative Market Analysis and Why Does It Matter?

If you’re thinking about selling your home—or just curious about its current value—you’ve probably heard the term CMA tossed around. But what exactly is a CMA or a comparative market analysis , and why is it such a crucial part of the real estate process?

At The Shaver Group, we believe informed decisions lead to successful outcomes. So let’s break it down.

What Is a CMA or Comparative Market Analysis?

It’s a detailed report prepared by a real estate professional that estimates your home’s current market value based on:

Recent sales of similar properties in your area
Active listings competing with your home
Pending sales that indicate buyer interest
Expired listings that didn’t sell (and why)

Think of it as a snapshot of your local market—customized to your home’s unique features.

Why Does a Comparative Market Analysis Matter?

A CMA isn’t just a number—it’s a strategy. Here’s why it’s essential:

How does a Comparative Market Analysis Provide Accurate Pricing

Overpricing can lead to fewer showings and a longer time on market. Underpricing might leave money on the table. A comparative market analysis helps you hit the sweet spot.

How Does a Comparative Market Analysis Give Your Home A Competitive Edge

Knowing what buyers are seeing in your neighborhood helps you position your home to stand out—whether it’s through pricing, staging, or marketing.

How Does a Comparative Market Analysis Help Sellers Make Smarter Decisions

Whether you’re selling, refinancing, or just planning ahead, a CMA gives you clarity and confidence.

Local Expertise Matters

At The Shaver Group, we don’t rely on generic algorithms. We combine real-time data with deep knowledge of Central Florida neighborhoods—from Deltona to Lake Mary—to deliver CMAs that reflect true market conditions.